Links for anything we mentioned worth visiting:
A little bit of what we chatted about:
What prompted you to get into online business ownership?
[02:14] I'm going to give you the cliffs notes version to keep the baby short and sweet. But, basically I graduated college, thought I was totally meant to be a therapist, going to be a therapist. Went to school for it, started doing it and realized I was not actually meant to be a therapist. I did it for about a year or so and just really burnt out quick. And there are parts of it that I liked and there are parts of it I didn't like. I was working in substance abuse and I just really felt strongly that this substance abuse treatment system we have set up is just not working.
And I ended up going into the nonprofit world and doing some work there and kind of felt pretty similarly. A lot of it was just politics and bs and not the real impact that I was trying to make. There are some positives of how we have systems set up and there are also a lot of things that just are not working. What I kind of finally came to the conclusion around was that it's really hard to change a system from inside a system. Right? It's much easier to change a system when you have influence outside of the system. So I was kinda going through that ethical crisis, let's say, and driving to work every day and just being like, “is this all there is, what are my options? What am I doing?” And I just felt really torn because I would get a lot of feedback such as, “you have your dream job at such a young age, you're so lucky!” And I was like, Oh, is this supposed to feel pretty shitty. And as always happens when we're kind of like not doing the thing we're supposed to be doing and we're just like sitting in our own shit, the universe sort of intervenes.
And I ended up having a huge ethical disagreement with the chair of the board of directors I was working for at the time when he left very out of the blue—although it wasn't out of the blue in retrospect—but it felt very out of the blue at the time. And I started another business but truthfully just sort of fell into my lap, did that for a little while and then really found this. And I realized oh, all roads lead here because this lets me bring everything together that I care about. The business side of it I can put to use some of the ridiculous amount of time I spent getting my MBA. I have some of the aspects of counseling that I love and it just felt like of all the things I cared about coming together finally and that's what led me here. But it was definitely a long and windy road.
Do you feel like when it comes to leadership embracing a role of leadership in your community, in your industry, with your people inside of your business, that a lack of needing to have control, being in control is what allows you to step into that role? Or would you say it's a combination of like trying to figure out where the line is?
[06:19] I love that question. There's this leadership quote that I love, even when I was in the nonprofit world and leading a big team, I actually had this quote in my office. It still rings really true for me today. It's a longer quote than the one I'm about to say. But basically the gist of it is you can't blow an uncertain trumpet as a leader. And so I think that the key is you have to blow a certain trumpet. So in that sense, I think you have to be very much in charge and in control. You have to know the outcome you're reaching for. You have to be so certain and clear on that. But I think letting go of control around how all those pieces come together and how it all ends up happening is sort of the key. So I think it's both, if that makes sense.
Let's talk about the transition from nonprofit to doing your own saying to becoming known for value centered sales. What was that process like for you? How does one settle into a process of their own? Is it something that you just kind of figure it out and fly by the seat of my pants with—”Oh, I figured out something that I can kind of teach to everyone.” Or was it methodical? What was that like?
Listen to the whole episode now to hear how Lacey created the Value Centered Sales Process and has become known for it in her industry.
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Podcast Instagram: @unapologeticleaders
Meghan Instagram: @meghan_maydel
Laura Instagram: @lauraweldy